The Website Marketing Doctor Is In
A Few Facts About The Current Business Climate:
- You still need customers – new and returning customers
- 60 – 82% of shoppers report that they first look online before they buy
- If you are not online – you will not be found
- Just being online isn’t enough
The internet continues to prove to be an exceptional tool for business. But, like most ‘new’ tools, they’re ‘scary,’ ‘misrepresented,’ ‘misunderstood’ and ‘mis-used’ and, often, seen as a waste of time and money!
A Little Business Tool History
The telephone was initially ‘misunderstood’ and ‘feared’ when first introduced to the world. At the time, the telegraph was the accepted business communication method. Fast forward – Now, telephones are everywhere and almost everyone has, at least, one. These days, the formerly ‘feared’ and ‘misunderstood’ business tool, the telephone, is wireless, sends & receives text and email, and takes pictures and shoots videos!
The point – The businesses that overcame their fears and suspicions of ‘advancements’ and included them in their businesses did more business, grew and profited. Innovation added value to their sales process.
The internet isn’t a “magic bullet.” Having a ‘web presence’ for your business is ‘very simple and easy’ to do! But, of course, like everything ‘very simple and easy,’ it’s only ‘very simple and easy’ when you know how it works and how it can help you and, usually, when someone shows you how.
Does Your Business Already Have A Website?
Would you like to get your website out of the “witness protection program” so that it and you can be found?
- Effective website marketing is 3 to 10 times more effective than yellow pages advertising.
- Effective website marketing is 50 – 75% cheaper than yellow page directory advertising.
- Yellow pages directory advertising effectiveness is very difficult to measure – online stats are easy and they also tell you what is working and what isn’t, in which case can be adjusted. No yellow pages directory book can do that!
- Effective website marketing will make sure that your business is found by your neighborhood customers – you should be in the top search results for your local city (search results are the listings that customers get when they look for businesses to buy from – in the yellow pages directories you must have the biggest display ad or be listed at the top of the list alphabetically).
Free Business Marketing Guide: "101 Ways To Market Your Business Offline" - click here
The Long Beach Online Business Directory Advertising Banner Rates - Less than 50% of the costs of Yellow Pages Directory advertising and 10 times more effective. Your yellow page directory ad is set and it cost you more money to change it. When you advertise online you can change your ad when you want and as often as you want. And it doesn't cost you one dime! Trust me! Advertising with the Long Beach Online Business Directory is your best use of your advertising dollar. Because we produce results!! Click Here ad space is limited.
